top of page

website of:
Dethier Alison
Avenue mayor Jean Materne 79
5100 Legs
VAT: BE0598752987
Telephone: +32 (0) 498 50 77 14

1. Dethier Alison PRIVACY POLICY

Dethier Alison respects the privacy rights of its users and recognizes the importance of their personal data.


2.1 data controller

Dethier Alison is responsible for processing and determines alone, or in collaboration with others, what personal data is collected, as well as the purpose and means for the processing of such personal data.

2.2. Processor (s)

Dethier Alison is free to use data processors. A processor is a natural or legal person who processes personal data on request or on behalf of the controller. The processor is required to guarantee the security and confidentiality of the data. The processor always acts in accordance with the instructions of the controller.

Dethier Alison uses the following categories of “processors”: hosting companies, external payment service providers, logistics partners.


In accordance with the law on the protection of privacy and the Regulation, we process personal data on the basis of the following legal grounds:

On the basis of the execution of the contract as agreed with the User, or the realization of pre-contractual steps, at the request of the user;

On the basis of compliance with legal or regulatory provisions relating to the management of the contractual relationship, and in particular invoicing;
Based on our legitimate interest in sending information and circulars to our customers;
Based on your explicit consent to send promotional offers (direct marketing).


Dethier Alison undertakes to collect and process only relevant personal data necessary to achieve the purposes for which they are processed. The following categories of personal data are processed:

Personal identification data (name, first name, address);
Contact details (phone number and e-mail address);
Financial identifiers (Bank data: we keep only the necessary data, and always in accordance with the GDPR);
Electronic identification data (IP address, location, cookies);
Optional personal data (gender, date of birth).
This data is collected when you register on the Website and / or place an order. Data may also be provided to external partners, subject to your permission. Other personal data may be collected later, for example as part of our after-sales service. The amount of data collected depends on your use of the Website and the functionality of the Website.

In addition, we use cookies to recognize the User and offer him a personalized user experience, to remember their technical choices (for example, a language or a "shopping cart") and to detect and correct any error on the Website.


Dethier Alison collects your personal information in order to provide each User of our platform with a secure, optimal and personalized user experience. The collection of personal data may intensify as the User makes more intensive use of the platform and our online services. Dethier Alison reserves the right to suspend or cancel certain operations if data is missing, incorrect or incomplete.

Data processing is essential for the operation of the platform and the related services. The processing is carried out exclusively for the following specific purposes:

Customer management: customer administration, order management, deliveries, invoicing, credit checks, support, follow-up of complaints and sending of newsletters.
Litigation management.
Protection against fraud and crime.
Personalized marketing and newsletter if you have expressly accepted it. In this case, you are free to withdraw your consent at any time.
The user always provides the personal data himself and can thus exercise a certain degree of control. If certain data is incomplete or apparently incorrect, Dethier Alison reserves the right to temporarily or definitively postpone certain expected operations.


Your personal data will be processed only for internal use by Dethier Alison. Your personal data will not be sold, transmitted or communicated to third parties, except in the case of explicit and prior consent from you.


Your data will be kept for a period of 10 years from the end of the relationship with the client or prospect. The period starts from either the last order, or the last connection to the customer account, or the last call to customer service, or sending an email to customer service, or a click on a hyperlink an email from Dethier Alison, or placing products in the basket without finalizing the purchase, or finally a positive response to an email asking if the customer wishes to continue to receive commercial prospecting at the end of the of the five-year period. At the end of this period, the data of the customer or prospect will be anonymized.

Nevertheless, the information allowing to establish the proof of a right or a contract, or kept for the respect of a legal obligation can be archived in accordance with the legal provisions in force.


8.1 Guarantee of lawful and secure processing of personal data

Your personal data will always be processed for legitimate purposes, as set out in article 5.

They are collected and processed in an appropriate, relevant and proportionate manner, and are not kept longer than necessary to achieve the objectives set.

8.2 Right of access

If you can prove your identity, you will have the right to obtain information about the processing of your data. This gives you the right to consult the purposes of the processing, the categories of personal data, the categories of recipients to whom the data has been sent, the criteria that determine the data retention period and the rights that you can exercise regarding your data.

8.3 Right to rectify personal data

Inaccurate or incomplete data can be corrected. It is first up to the User to make the necessary changes to his “User Profile”. You can also contact us with a modification request.

8.4 Right to delete your personal data

You also have the right to obtain the deletion of your personal data, in the following cases:

Your personal data is no longer necessary for the stated purpose;

You withdraw your consent to the processing of your data and there is no other legal basis that justifies the processing of your data;

You have filed a legal objection to the processing of your personal data;

Your data is processed illegally;

Your data must be erased by legal obligation.

The deletion of data is mainly linked to their visibility; deleted data may be stored temporarily.

8.5 Right to restriction of processing

In some cases, you have the right to limitations on the processing of your personal data. In particular in the event of a dispute as to the accuracy of the data, if the data is necessary in the context of legal proceedings or for the time necessary for Dethier Alison to verify that you can validly exercise your right to erasure.

8.6 Right to object

You have the right at any time to object to the processing of your personal data for the purposes of 'direct marketing', profiling or for purposes which derive from the legitimate interests of the data controller. Dethier Alison will stop processing your personal information, unless Dethier Alison can demonstrate that there are compelling legitimate grounds for the processing of your personal data which override your right to object.

8.7 Right to data portability

You have the right to obtain from Dethier Alison all personal data that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transfer this personal data to another controller, unless this is technically impossible.

8.8 Right to withdraw your consent

You have the right to withdraw your consent at any time, for example when you have given it for direct marketing purposes.

9. How can you exercise your rights?

If you wish to exercise your rights, you must send a written request and proof of identity by registered mail to the address Dethier Alison– Avenue bourgmestre jean Materne 79 - 5100 Jambes- Belgique, or by email to capricebeaute.i@gmail. com
We will respond as soon as possible, no later than one (1) month after receipt of your request.

bottom of page